It’s no secrete that we now live in a world where our lives revolve around Social Media and that’s where the “head” of marketing is right now.  It’s also known that our younger generations such as millennials spend most of their days on Social Media. We might find ourselves thinking its a good idea to let this Social Media generation also known as “friends or family” handle our businesses, Our socials presence, and branding for our own accounts. Hey, It makes sense to just let family members or even your children handle your accounts because they probably know more than you. You’re thinking it’s cheaper, They have the technical knowledge and one less thing for you to think about, Am I right?

You couldn’t be more wrong in your thinking. And here’s why.

Yes, we all know how to like, comment, share, tweet, etc. But a real social expert will have a formal and professional background on the magic.

While most of your family and friends may have seriously impressive strategies when it comes to Clash of Clans, they likely don’t have a clue about building and executing proper social media strategies.

The strategies are well thought through plans. The research is surrounded by questions like what are we trying to accomplish? Who’s attention are we trying to grab? Are we increasing business sales, popularity,  or branding, etc?

Unless you’re leaving these responsibilities with someone who has a background in marketing and understands what the algorithm in social media is. Then you might want to rethink what you’re doing. Ask your self if the person running your social media accounts knows how to get you analytic reports. Can they tell you how your most recent post compares to your prior posts? If you can’t answer these basic questions then you might want to regain control of what your social media presents means to you.

You can’t seriously think that these famous celebrities or brands you follow all do their own Social Media postings. Think about it. For example, let’s take Luke Bryan, he doesn’t do his own postings. Think back to the last post you saw of a Celebrity.   K, now were they behind the camera capturing, or were they in front of the camera talking? Guess what, it was their Social Media Manager handling the post for them. Putting the proper wording out there to grab your attention.

To hire a social media strategist isn’t expensive. It’s all in what you want your end result to be. Like the old saying, you have to spend money to make money.  If you are creating a business, then you need to draw in customers. If you’re trying to create a social following, then you need to know how to draw the crowd. If you’re building a brand, then you need to know how to draw the customer and build up your crowd.  No, it’s not rocket science but there is a science behind it. If you’re not consistent and your not powerful with your posts you will lose your followers. If you aren’t taking it seriously then why would they?